(too long, didn’t read)
I’m not a coding lyricist, but I know my way around a general webpage. Let’s call me an advanced beginner with a flair for design.
WordPress | Front-end Development (HTML, CSS, Javascript), basic knowledge
Design Software:
Photoshop | Illustrator | BeFunky | PicMonkey | Canva | Procreate
Web Development Framework (Website Content Management Systems):
WordPress (Expert) | Drupal (Novice)
Social Media Management:
CoSchedule | Later | Hubspot | Hootsuite
Basic SEO:
Yoast for WordPress | Google Analytics | basic keyword search
Email Marketing:
Mailchimp | AWeber
I started my career as an HR Professional for a well-known University and quickly realized there was no creativity in it. I need to create to survive, so I transitioned into a more creative professional route.
I am a self taught content creator with multiple websites all created, designed, an maintained by me. I am a WordPress guru and love that new car smell of a new branding project. I have a passion for color, space, and design, as well as a knack for photography. Because sometimes you just can’t find that perfect stock photo.
writing | communication | creativity | branding | content creation |analytics | technical writing | social media copy | social media branding | social media design | web content | product marketing | photo & video editing | data-driven | task-oriented | time management | creative | original and creative content design | a working knowledge of basic branding principles applied in a not-so-basic way | storytelling and editorial skills | graphic design skills | image curation & visual storytelling | podcast creation & editing skills
Bachelor of Science, Legal Studies
Master, Adult Education (M.Ed)
Master, Human Resources Management (M.HRM)
~Company branding and marketing through ads and position announcements.
~White paper and technical writing in the form of employee instructables and handbooks.
~Assisted in extensive salary research and survey analysis to result in campus-wide market adjustments, as well as employee evaluations and raises.
~Developed new hiring and testing practices, and company rebranding in the form of campus and departmental reorganization and restructuring.
It was my job to create pay and equity branding to help improve the overall hire-outlook and applicant interest through the implementation of a new compensation plan and job title redesign. I was brought in to create an entirely new department from the ground up, working in the face of a negative company culture, and tasked with helping to create a more positive company culture for existing employees.
~Responsible for updating and maintaining the company website, including content, images, and videos. Regularly solicit information from Subject Matter Experts to ensure content is current. Gather Search Engine Optimization (SEO) reports and other statistical reports.
~Update all social media sites, including Facebook and Twitter.
~Assist with and coordinate all promotional and marketing materials including flyers, brochures, newsletters, one-pagers, seminar and conference folders, presentation folders, etc. Order Herty promotional items including USB drives, coffee cups, etc.
~Assist company staff in marketing and public relations
For more details on my Marketing Coordinator experience, click here.
~3 years social media/graphic design experience
~Exceptionally skilled at image curation, visual storytelling, typography, layout, form and color
~Well-rounded design experience across all social media channels
~Ability to create gifs and other lightweight video social content
~Acute awareness of social best practices per channel and real-time key social trends
I have been blogging for the last 12 years, and have successfully grown one blog to over 5K views while running three more. I have maintained Instagram, Facebook, Pinterest, and Twitter accounts for any of these blogs and often at once. I will provide some links so you can see my work upon request – it is all my work, from the actual photography to graphic design to the video production to the music transitions to the writing behind the posts and images. My social landscape is diverse, and so are my methods for sharing those interests. I take great pride in my work, and I hope you will see that as you explore my little content corner of the world.
Why so many? I have varying interests and love to write.
~Excellent grammar and writing skills : I will be perfectly honest, writing is my jam and my absolute favorite hobby. It is also a form of therapy. I can provide links to my writings, if you are interested.
~Extremely Organized
~Highly creative, collaborative, positive, and proactive
I am very creative, but I am also self-structured. I am very good at monitoring my own progress, setting and sticking to a calendar, and staying on task until the job is done. I am goal-oriented. I am willing to learn new skills in order to improve outcomes. I want to be part of a team, and when I find one that fits, I am loyal and invested in our goals. I really just want to do meaningful work that helps people – not pushes paper around at a desk all day. I want to write and create, and I want to find a company that has a positive employee brand, not just a product brand.
I know my experience in Human Resources may be a deterrent for considering me for this role. I may not have a degree in Communications, but I hope that the fact that I have not directly worked as a content manager for a company will not be a reason for you to overlook my skills. My experience comes from real hands-on work and is the result of my curiosity and hunger to know more about social media, content creation and management, and how to best represent myself and others using the mediums that are out there.
Think about it this way – HR is definitely a branding job, if done correctly. A true HR professional sets and controls the employer branding for the company they represent, and has to create ways to deliver service that is consistent with that branding to employees. In turn the employees can properly represent the company to customers, which is consistent with the company branding, as well. My side-gig has been social media, content creation and curation, and a bit of marketing.
art & crafting | sewing | cosplay | Asian food and cooking | comic books & manga | Star Wars
